The global competition for talent is getting fiercer. Companies who don’t react to the changing recruitment landscape are losing the battle to attract quality staff.
Video is one of the key tools in connecting and engaging with the new generation of technology savvy candidates. The printed word is being replaced and expanded by cheap, easily accessible mobile video. Candidates expect to be attracted, selected, and recruited by video as part of a richer on-boarding experience.
Used effectively, video can improve much of the recruitment process. Candidates are not just viewing content but absorbing it, and letting themselves be swayed by it making it an extremely powerful method of
communication. When it comes to recruiting, potential and current employees are the consumer, and the companies they choose to work for are the products they invest in.